Prior to that, she served as chief sales officer for Norwegian Cruise Line Holdings, among a variety of other sales management roles for the line’s brands. “Her experience and knowledge will be an invaluable asset as our fleet grows and offers a variety of options to sail to every continent.”Īthanasiou has more than 20 years of experience in the cruise industry, having most recently served as senior vice president of sales at Silversea Cruises. “Katina has a proven track record in the travel and hospitality industry, and she really understands how to drive business in the Americas,” said Dondra Ritzenthaler, senior vice president of sales, the Americas at Celebrity Cruises. Taking her place at the head of trade sales at Silversea will be the line’s current vice president of field sales Joe Leon. In her new role, she will drive the sales strategy across trade booking channels in the Americas, including Field Sales, National Accounts, Inside Sales, LATAM Sales, Sales Communication, Training & Development, and Sales Support. Silversea Cruises’ Katina Athanasiou is moving to Celebrity Cruises as vice president of sales, the Americas, beginning January 3.
